Bar Management 101 - Flipbook - Page 14
Menus are critical for inspiring your customers and helping them
make quick, informed decisions about what to order. A wellconceived menu can make a great impact on your business by
differentiating your bar e.g., highlighting signature serves and
offerings; influencing customers’ choice & creating opportunities
to upsell.
TIPS FOR DESIGNING A PROFITABLE MENU
• Get the right mix of drinks on your menu – popular serves,
add offers, add a signature serve and/or seasonal serve like
a summer cocktail.
• Less is more – don’t overload your customers with lots of
serves. Divide your list into sections with 5-8 drinks in each
section.
• Place your menu where guests ordering takes place.
• Ensure consistency of drinks – train all bartenders to make
the serves on the menu.
• Train staff to recommend and upsell using the menu.
1 OUT OF EVERY 3
CUSTOMERS
DON’T KNOW WHAT TO ORDER
WHEN ENTERING A BAR
