J009005 DBA 4012 GuidePromotingLow NoServes - Flipbook - Page 4
STEP 1: NAMING YOUR LOW AND NO SERVES
Let’s start from the beginning – what to call your low and no serves. Your names should
entice your customer, engage their imagination and convince them to make the purchase.
THINGS TO CONSIDER:
THEME
1
Does your bar have a concept you can play on in your naming? For
example, ‘Black Pearl’ or ‘Mermaid’s Tail’ if your bar has a nautical theme.
Can you use the word ‘no’?
‘Espresso Martino’ or ‘Nogroni’
Is there a feeling, scent or flavour you can explore in your naming?
GET
Does it remind you of a particular season, or evoke a certain
SENSORIAL
setting? E.g. ‘Winter Cup’ or ‘In the Field’.
NOBRAINER
