J009005 DBA 4012 GuidePromotingLow NoServes - Flipbook - Page 5
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STEP 2: DECIDING WHERE THEY GO ON THE
MENU AND IN YOUR BAR
Once you’ve got your name sorted, next on the list is deciding where to promote your
low and no serves on your physical and digital menus.
THINGS TO CONSIDER:
LOUD &
PROUD
Don’t scurry them away on the back page or bottom of your website menu
– make your guests aware that you are offering low and no cocktails. They
shouldn’t be an afterthought.
Is there scope to create a dedicated section for them on your menu
that’s thoughtfully designed and well-considered? Think about using a
border to mark out the section, or colour coding the areas with a key that
customers can refer to so they can easily spot your low and no serves.
UP YOUR
VISUALS
SHINE A
SPOTLIGHT
Can you incorporate iconography that’s reflective of the drink’s style?
Fizzy, stirred, citrusy, rich… these characteristics could all be brought to
life through attractive illustrations or images.
Create a section in your back bar with no alcohol options so they’re easy
to differentiate from your alcoholic drinks.
SHOW
THEM OFF
