J009005 DBA 4012 GuidePromotingLow NoServes - Flipbook - Page 6
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STEP 3: PROMOTING ON SOCIAL MEDIA
Social media is a game changer when it comes to driving footfall. So when, where and how
should you be promoting your offerings across your channels?
THINGS TO CONSIDER:
These really are worth their weight in gold. Instagram is especially great
INSTAGRAM
for targeting Gen Z who are big low and no consumers and big social
& FACEBOOK
sharers… yep, that’s some free marketing, right there.
Prioritise video content as it tends to generate the
best engagement across the board.
TEASE
THEM
VIDEO
Launching a new serve? Tease your audience the week before to get them
excited and build momentum.
Think about when your audience is most likely to engage on social
media. Mid-week and afternoons when people do not want to
drink due to work can be great times to promote these serves, and
remember to take advantage of key calendar events like Dry January!
TIMING
