Upselling indulgent serves - Flipbook - Page 10
6 MENU DESIGN TIPS
Our guests’ decisions are greatly influenced by the way in
which our offerings are presented to them. The aim is to inspire
anticipation and excitement through clear, digestible (excuse
the pun!), and fun marketing. Check out this menu card and
the top techinques Baileys have used to make these dessert
cocktails irresistible.
1
Tempting imagery
2
Limited edition
3
Removal of ‘£’
4
Rounded price points
5
Exciting language
6
Power of free
